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A Beautiful Young Girl portrait | New U Women's Clinic & Aesthetics in Kennewick, WA

OUR TEAM

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Dr Rachel Fidino Head Shot March 22-2
DR. RACHEL FIDINO: OWNER​

CEO, MSN, ARNP, WHNP-BC, AGN-BC, DNP

Dr. Rachel Fidino is an Advanced Practice Registered Nurse with over ten years of clinical experience. She is double board certified and holds national certifications as a Women’s Health Nurse Practitioner and in Advanced Genetics Nursing.

Dr. Fidino believes in personalized and precision healthcare and specializes in Genetic Counseling and testing services. She opened New U Women’s Clinic and Aesthetics in February 2020 as a one stop solution for women of all ages. Her expertise is in hereditary cancer syndromes, comprehensive women’s health, hormone replacement therapy, and state-of-the-art aesthetic procedures. In 2022, Dr. Fidino launched her first skincare line called, LA CANNEBERGE, after struggling to find a natural product that could treat a variety of skin types.

Dr. Rachel Fidino is a previous board member for The National Association of Nurse Practitioners in Women’s Health (NPWH) and has provided her expertise on multiple national position statements for NPWH regarding carrier screening, breast cancer, hereditary cancer syndromes, and menstrual equality. She has served on the Expanded Carrier Screening Coalition for the United States; and on ACOG's Early Onset Breast Cancer Evidence Review Committee.

Dr. Fidino is a published author and was featured on the cover of Women's Healthcare Journal for her article on Caring for Women on Adjuvant Endocrine Therapy following breast cancer treatment. She is a National Keynote Speaker for Cancer Genetics, National FDA trainer for Merck, and speaks at conferences across the country on various women’s health issues. She was recognized as 1 of 10 Young Professionals in Business under the age of 40 by the Tri-Cities Journal of Business in 2021. She won the 2022 ATHENA Young Professional Leadership Award. New U Women’s Clinic & Aesthetics was voted Best Women’s Clinic, Weight Loss Center, & Med Spa for Tri Cities Best in 2022.

Dr. Fidino is a Master Injector who is known for creating a treatment plan that combines the science and art of beauty. She holds multiple aesthetic certifications, such as, MINT PDO Threading, Instalift, Vampire Natural Growth Factor Injections procedures, O-shot, P-shot, and Miracu.

Dr. Fidino is the Founder of a 501c3 nonprofit called the Healing Hands Project that improves menstrual health, access to feminine hygiene products, and quality of life for low-income and homeless women across our state. Organizations from across the country reach out to HHP asking for help to provide feminine hygiene kits for homeless women and sex trafficking victims.

She is passionate about improving the lives of women and actively involved in legislation for Washington State. She presented SB5716 with Senator Sharon Brown that would increase payer coverage for women who are high-risk for breast cancer. She is actively involved in legislation at both the state and federal level.

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DR. ALANA BERDIYEV

ARNP, FNP-C, DNP

Dr. Berdiyev graduated from Washington State University as a Family Nurse Practitioner with her Doctorate in Nursing Practice. Prior to moving to the Tri-Cities in 2018, she lived in Seattle, WA earning her Bachelor of Science in Nursing at Seattle University. Her nursing career started at Kadlec Regional Medical Center where she worked as a nurse on the Resource team working on various units throughout the hospital. Prior to joining the New U team, she worked on the Clinical Decision Unit where she cared for a wide variety of post-operative and gynecological patients.

Throughout her Doctoral clinical rotations, Dr. Berdiyev found herself gravitating towards women's health patients and was determined to further pursue specializing in the field of gynecology and hormone management. She emphasizes the importance of building meaningful relationships with her patients, providing competent quality care, and tailoring treatment plans to assist her patients in reaching their specific and unique goals. She finds it to be her personal responsibility to achieve extraordinary outcomes to each and every one of her patients. She is highly motivated to continue expanding her knowledge of medicine and staying up to date with the newest information. Outside of her work profession, she enjoys time with her family, hosting game nights with friends, playing tennis, and traveling.

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Madeline Sanders, Lead Master Aesthetician | New U Women's Clinic & Aesthetics
MADELINE SANDERS​

LEAD MASTER AESTHETICIAN

Madeline moved to the Tri-Cities in 2020. Prior to her passion for the health and beauty industry, she received her BA in Business Administration in Marketing from Eastern Washington University. After achieving her Honors in Skin, becoming a certified member of the National Coalition of Estheticians Association and completing her Esthetician Program, she became a Licensed Master Esthetician. Madeline is a certified Expert in ZO Skin Health and strives to be a leader in the skincare industry. Madeline loves helping other people find their confidence because she knows first-hand how difficult achieving healthy skin can be. She recognizes the importance of providing kindness and compassion in this industry and holds herself to this standard. Besides her love for skin, Madeline enjoys spending time with her family, playing with her silver lab Miley and continuing her desire to learn.

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Jessica Howard
TIERNEY MARTINEZ

MASTER AESTHETICIAN

Tierney moved to the Tri-Cities in 2016 with over 10 years’ experience in customer service and 7 years’ experience as a Medical Receptionist. Through gaining knowledge in the healthcare industry, her passion grew for skincare and aesthetics.

Tierney joined New U Women’s Clinic & Aesthetics in 2021. She has been the Lead Medical Receptionist for over 2 years. After gaining the most exceptional education and experience in the position, is when she decided to pursue her dreams in becoming a Master Aesthetician. After receiving tremendous support from the company is when Tierney conquered her first step and graduated the Aesthetics program in April of 2023. After completing the program Tierney also received her certifications in dermaplaning and the National Coalition of Estheticians Association.

Tierney’s passion in life is to help people achieve their skin health goals while also gaining their self-confidence. She wants to provide the best experience for all her clients through well-thought assessments of skin health and medical grade skincare and top-of-the-line treatment plans.

Outside her passion for skin, Tierney is a wife and mother of two boys. Her hobbies are spending time with her family, home organization and enjoying the outdoors.

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Jessica Howard
SAMANTHA GONZALEZ

MASTER AESTHETICIAN

Samantha became a certified member of the National Coalition of Estheticians Association upon completion of her esthetician program. Aspiring to gain further expertise in aesthetic laser technology, she attended the Washington Laser Institute which provided her with a mastery-level knowledge within the field of cosmetic laser therapies. With her unique skillset and devotion to achieving the goals of her patients, she has solidified herself as an expert in her craft.

Samantha recognizes the importance of being kind, patient, and compassionate towards others, and has a passion to help others feel empowered by creating confidence and healthy skin.

She gains fulfillment in providing the best to her patients by continuing to grow and learn and helping. Sharing her passion with others is a highlight of her day.

Aside from her life in aesthetics, she loves spending time with family and friends, spending time outdoors, and shopping.

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Tatiana
TATIANA

CLINICAL DIRECTOR/PRACTICE MANAGER

I was born in Moldova and immigrated to the US in 2004. I moved to Tri Cities from Seattle in 2010. I have 8 years of experience in women’s health, infertility, and obstetrics.

I joined New U Women’s clinic in 02/2022 because I enjoy learning new things and I am passionate about helping patients feel and look their best. I’m so grateful to have Dr Rachel Fidino as my mentor because she has a unique approach to healthcare and provides the most comfortable work environment for us all. My goal is to impact people positively not only in healthcare but also in my day-to-day life.

Outside of work, I enjoy hiking, DIY projects, traveling, and spending time with my puppy Chloe.

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andrew-new-u2
ANDREW FIDINO

CHIEF OPERATIONS OFFICER

Andrew Fidino is an experienced administrator with a history in public safety and critical care helicopter rescue. He takes honor in serving as the Chief Operations Officer and brings with him nearly 20 years of frontline experience.

He has the honor of serving as President of a 501c3 Nonprofit of whom tends to the feminine hygiene needs of the homeless and underserved women across America, is an industry leader in critical care and emergency flight medicine, and believes in teamwork, individualized and top-notch patient care, and offering the best experience to all who share their time with us.

Prior to coming to our clinic he served as a Firefighter/Paramedic in the city for over a decade, on medevac airplanes and rescue helicopters throughout Alaska, the Pacific Northwest, and the Southwest for nearly a decade, and continues to travel the world teaching critical care and emergency medicine to various clinicians.

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Dr Rachel Fidino Head Shot March 22-2
DR. RACHEL FIDINO: OWNER​

CEO, MSN, ARNP, WHNP-BC, AGN-BC, DNP

Dr. Rachel Fidino is an Advanced Practice Registered Nurse with over ten years of clinical experience. She is double board certified and holds national certifications as a Women’s Health Nurse Practitioner and in Advanced Genetics Nursing.

Dr. Fidino believes in personalized and precision healthcare and specializes in Genetic Counseling and testing services. She opened New U Women’s Clinic and Aesthetics in February 2020 as a one stop solution for women of all ages. Her expertise is in hereditary cancer syndromes, comprehensive women’s health, hormone replacement therapy, and state-of-the-art aesthetic procedures. In 2022, Dr. Fidino launched her first skincare line called, LA CANNEBERGE, after struggling to find a natural product that could treat a variety of skin types.

Dr. Rachel Fidino is a previous board member for The National Association of Nurse Practitioners in Women’s Health (NPWH) and has provided her expertise on multiple national position statements for NPWH regarding carrier screening, breast cancer, hereditary cancer syndromes, and menstrual equality. She has served on the Expanded Carrier Screening Coalition for the United States; and on ACOG's Early Onset Breast Cancer Evidence Review Committee.

Dr. Fidino is a published author and was featured on the cover of Women's Healthcare Journal for her article on Caring for Women on Adjuvant Endocrine Therapy following breast cancer treatment. She is a National Keynote Speaker for Cancer Genetics, National FDA trainer for Merck, and speaks at conferences across the country on various women’s health issues. She was recognized as 1 of 10 Young Professionals in Business under the age of 40 by the Tri-Cities Journal of Business in 2021. She won the 2022 ATHENA Young Professional Leadership Award. New U Women’s Clinic & Aesthetics was voted Best Women’s Clinic, Weight Loss Center, & Med Spa for Tri Cities Best in 2022.

Dr. Fidino is a Master Injector who is known for creating a treatment plan that combines the science and art of beauty. She holds multiple aesthetic certifications, such as, MINT PDO Threading, Instalift, Vampire Natural Growth Factor Injections procedures, O-shot, P-shot, and Miracu.

Dr. Fidino is the Founder of a 501c3 nonprofit called the Healing Hands Project that improves menstrual health, access to feminine hygiene products, and quality of life for low-income and homeless women across our state. Organizations from across the country reach out to HHP asking for help to provide feminine hygiene kits for homeless women and sex trafficking victims.

She is passionate about improving the lives of women and actively involved in legislation for Washington State. She presented SB5716 with Senator Sharon Brown that would increase payer coverage for women who are high-risk for breast cancer. She is actively involved in legislation at both the state and federal level.

Slide
DR. ALANA BERDIYEV

ARNP, FNP-C, DNP

Dr. Berdiyev graduated from Washington State University as a Family Nurse Practitioner with her Doctorate in Nursing Practice. Prior to moving to the Tri-Cities in 2018, she lived in Seattle, WA earning her Bachelor of Science in Nursing at Seattle University. Her nursing career started at Kadlec Regional Medical Center where she worked as a nurse on the Resource team working on various units throughout the hospital. Prior to joining the New U team, she worked on the Clinical Decision Unit where she cared for a wide variety of post-operative and gynecological patients.

Throughout her Doctoral clinical rotations, Dr. Berdiyev found herself gravitating towards women's health patients and was determined to further pursue specializing in the field of gynecology and hormone management. She emphasizes the importance of building meaningful relationships with her patients, providing competent quality care, and tailoring treatment plans to assist her patients in reaching their specific and unique goals. She finds it to be her personal responsibility to achieve extraordinary outcomes to each and every one of her patients. She is highly motivated to continue expanding her knowledge of medicine and staying up to date with the newest information. Outside of her work profession, she enjoys time with her family, hosting game nights with friends, playing tennis, and traveling.

Slide
Madeline Sanders, Lead Master Aesthetician | New U Women's Clinic & Aesthetics
MADELINE SANDERS​

LEAD MASTER AESTHETICIAN

Madeline moved to the Tri-Cities in 2020. Prior to her passion for the health and beauty industry, she received her BA in Business Administration in Marketing from Eastern Washington University. After achieving her Honors in Skin, becoming a certified member of the National Coalition of Estheticians Association and completing her Esthetician Program, she became a Licensed Master Esthetician. Madeline is a certified Expert in ZO Skin Health and strives to be a leader in the skincare industry. Madeline loves helping other people find their confidence because she knows first-hand how difficult achieving healthy skin can be. She recognizes the importance of providing kindness and compassion in this industry and holds herself to this standard. Besides her love for skin, Madeline enjoys spending time with her family, playing with her silver lab Miley and continuing her desire to learn.

Slide
Jessica Howard
TIERNEY MARTINEZ

MASTER AESTHETICIAN

Tierney moved to the Tri-Cities in 2016 with over 10 years’ experience in customer service and 7 years’ experience as a Medical Receptionist. Through gaining knowledge in the healthcare industry, her passion grew for skincare and aesthetics.

Tierney joined New U Women’s Clinic & Aesthetics in 2021. She has been the Lead Medical Receptionist for over 2 years. After gaining the most exceptional education and experience in the position, is when she decided to pursue her dreams in becoming a Master Aesthetician. After receiving tremendous support from the company is when Tierney conquered her first step and graduated the Aesthetics program in April of 2023. After completing the program Tierney also received her certifications in dermaplaning and the National Coalition of Estheticians Association.

Tierney’s passion in life is to help people achieve their skin health goals while also gaining their self-confidence. She wants to provide the best experience for all her clients through well-thought assessments of skin health and medical grade skincare and top-of-the-line treatment plans.

Outside her passion for skin, Tierney is a wife and mother of two boys. Her hobbies are spending time with her family, home organization and enjoying the outdoors.

Slide
Jessica Howard
SAMANTHA GONZALEZ

MASTER AESTHETICIAN

Samantha became a certified member of the National Coalition of Estheticians Association upon completion of her esthetician program. Aspiring to gain further expertise in aesthetic laser technology, she attended the Washington Laser Institute which provided her with a mastery-level knowledge within the field of cosmetic laser therapies. With her unique skillset and devotion to achieving the goals of her patients, she has solidified herself as an expert in her craft.

Samantha recognizes the importance of being kind, patient, and compassionate towards others, and has a passion to help others feel empowered by creating confidence and healthy skin.

She gains fulfillment in providing the best to her patients by continuing to grow and learn and helping. Sharing her passion with others is a highlight of her day.

Aside from her life in aesthetics, she loves spending time with family and friends, spending time outdoors, and shopping.

Slide
Tatiana
TATIANA

CLINICAL DIRECTOR/PRACTICE MANAGER

I was born in Moldova and immigrated to the US in 2004. I moved to Tri Cities from Seattle in 2010. I have 8 years of experience in women’s health, infertility, and obstetrics.

I joined New U Women’s clinic in 02/2022 because I enjoy learning new things and I am passionate about helping patients feel and look their best. I’m so grateful to have Dr Rachel Fidino as my mentor because she has a unique approach to healthcare and provides the most comfortable work environment for us all. My goal is to impact people positively not only in healthcare but also in my day-to-day life.

Outside of work, I enjoy hiking, DIY projects, traveling, and spending time with my puppy Chloe.

Slide
andrew-new-u2
ANDREW FIDINO

CHIEF OPERATIONS OFFICER

Andrew Fidino is an experienced administrator with a history in public safety and critical care helicopter rescue. He takes honor in serving as the Chief Operations Officer and brings with him nearly 20 years of frontline experience.

He has the honor of serving as President of a 501c3 Nonprofit of whom tends to the feminine hygiene needs of the homeless and underserved women across America, is an industry leader in critical care and emergency flight medicine, and believes in teamwork, individualized and top-notch patient care, and offering the best experience to all who share their time with us.

Prior to coming to our clinic he served as a Firefighter/Paramedic in the city for over a decade, on medevac airplanes and rescue helicopters throughout Alaska, the Pacific Northwest, and the Southwest for nearly a decade, and continues to travel the world teaching critical care and emergency medicine to various clinicians.

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